Spas, like any other business, need regular customers to thrive.

And in the competitive and rapid health and wellness niche, a steady flow of customers can be really difficult to gain. Especially if you’re not using the right strategies to promote your business.

Traditional marketing methods are slowly becoming outdated.

One of the main reasons behind this is the prevalence of the internet when it comes to online marketing.

The thing is – the days of handing out flyers as the only way to generate new customers are far behind us.

You can get new people to walk in and try out your services on autopilot, even when you’re out having a good time with your friends.

Does that sound like something you’d want?

If so, we’ll be discussing all about lead generation for spas in this article.

If you haven’t built a website for your spa already, you’re missing out big time.

Did you know that over 70% of people look up a service on Google before using it?

This means that you need to have your own domain online. And it needs to showcase your business in the best way possible.

https://muffingroup.com/blog/spa-websites/

As shown in the image above, get high-quality photographs of the interiors, and set up a visually captivating theme for your website.

Alongside the looks, you’ll also have to provide details about your spa.

This includes the kind of services you provide, and your speciality – the one thing you know you’re better than everyone else at.

Set up a contact us page where people can find all the ways to contact you at a glance.

This increases brand credibility and lets people know that you’ll be able to provide value for their time and money.

And when you’re running ads, or growing your social media accounts, the website is where you’ll direct all your traffic.

A landing page is used to eliminate all distractions and promote one call to action.

One of the most common mistakes businesses make is having only a couple landing pages at best.

https://www.autogrow.co/landing-page-ab-testing/

This takes away a lot of room for analysis, and a lot of new leads for your business.

The more landing pages you have, the more leads you’ll generate. It’s as simple as that.

More landing pages also allow you to split test, as in the image above. This shows you which elements work best with your audience.

And as a result, you’ll be able to come up with a number of tried and tested landing pages that have the highest chances of generating new leads.

A mailing list gives you leads that you have control over.

You can send them an introductory email sequence, as well as customised offers and deals that can help increase conversions.

https://www.campaignmonitor.com/blog/email-marketing/ultimate-guide-holiday-email-marketing/

Once you have a database of potential customers, you’ll be able to send them emails like the one above.

It encourages readers to try out seasonal offers in a quirky and confident manner.

And you can do the same once you have a bunch of people you can send it out to.

But, people won’t give you their contact details for nothing.

So, you need to offer something in exchange for their email addresses.

This can be a discount on their first visit, a free treatment or a complimentary product on their next visit.

This offer will make it a no-brainer for people to opt-in to your mailing list or newsletter.

You can also set up a blog for your website as well, which offers valuable information on topics that your audience might search for.

Upon their visit, you can prompt them to sign up for your mailing list for more articles about similar topics, as well as offers for your spa.

You should know that your existing customers can bring in new leads too.

This can be achieved through referral programs.

Encourage existing customers to bring their friends on their next visits.

You can offer both people a discount on their next visit, or a complimentary massage for the one who refers.

These are only a few examples, and you can offer any extras that you feel comfortable with.

Here’s the thing – 72% of people get information about new services from their friends and family – their most trusted source.

So, you need to get your clients to tell others to try your amazing services.

And what better way to do so than to offer an incentive for it?

Establishing a reward system gives people something to work towards when they review your spa or bring a friend in.

No matter what kind of business you own – you need to have active social media accounts to connect with new leads.

In fact, your social media presence is often perceived as the inherent value of your brand in itself.

So, it’s more important than ever to have a presence on Instagram, YouTube and Facebook.

https://wave.video/video-templates/spa-testimonial

Share videos of your clients getting a massage. Invite them to share their experiences (which serve as testimonials too!). Ask your audience what they’d like to see. Bust myths about wellness.

These are some content ideas that you can try to base your socials on.

Boost interaction through giveaways and contests, all of which will get your name out there.

Creating short form content on YouTube, TikTok and Instagram can also help you boost your online presence. This will help you gather an audience, whom you can send offers and invites to when the time is right.

By far the best way to reach out to potential clients and convert them into new customers is to invest in a pay-per-click ad campaign.

A PPC campaign will work even if you don’t have a sizable budget.

This is because you only get charged based on the number of people that click on your ad.

So, you don’t have to worry about people that see the ad without clicking on it and taking action.

There are several different kinds of PPC campaigns that you can use to your benefit.

The most popular one is using search engine marketing to promote your business.

In this campaign, your landing page will appear at the top of Google’s search results when your audience searches for relevant keywords.

https://www.seerinteractive.com/blog/mastering-ppc-what-is-ppc/

The other kinds of campaigns are display ads, retargeted ads, or affiliate marketing.

Display ads are more visual in nature. They show up in the form of banners when people are browsing other sites.

Creating an attention grabbing banner ad is key to converting leads when using display ads.

Retargeted ads will promote your offer on other sites, including social media.

Although not PPC campaigns, making your business appear on local searches is key to attracting local leads. This means your spa pops up in the results of searches like “spa near me”.

For this, set up your brand on Google My Business. Add pictures and contact details so that potential customers can find you when they need you.

Here’s some quick steps you can take to set up a PPC campaign yourself:

• Narrow down your target audience: Find out their preferences, age, interests and location (since you have a walk-in location).

  

  https://backlinko.com/google-keyword-planner

• Find out the relevant search keywords: What are your prospective clients searching for on Google? Find out the search terms to include in your campaign. Don’t base it off of the number of monthly searches. Instead, focus on relevance.
• Draft an ad: One of the best ways to have an attention-grabbing sponsored search on Google is to launch an amazing offer. Sum it up in a few short sentences.
• Deploy the ad to appear to your target audience.
• Analyse the findings of the initial few days of running the ad and optimise.

A PPC campaign needs a lot of planning, and a lot of optimisation down the line.

You’ll also need to split test your ads to see what works and what doesn’t.

Even though you’ll be able to operate under a budget, you’ll need to devote a lot of time and attention to marketing your spa.

There are several free strategies we’ve discussed to generate leads for your spa today.

But, none of them are quite as effective as a well-planned PPC campaign.

You could try it out using the steps we’ve mentioned above. But it requires a lot of attention to detail, and regular optimisation.

So, let the exports help take care of the leads. While you can focus on providing the best experience for customers, and maintain the revenue-generating aspects of your spa.

Book a demo call with us today, and find out how we can help you generate more leads right away.